Essence Magazine
Essence is the leading media, technology, and commerce company dedicated to Black women, reaching over 20 million globally through diverse storytelling and immersive original content.
Collaborated with the creative director, design team, product managers and vendors to develop and execute integrated marketing campaigns across digital, experiential, and social channels for Essence Magazine and its signature events, driving brand awareness, engagement, and revenue growth.
Depop
Depop is a Gen Z-focused social marketplace app where users buy and sell unique vintage and secondhand fashion through visually-driven profiles, combining Instagram-style discovery with sustainable peer-to-peer commerce.
Collaborated with a design team and vendors to create and produce Depop's experiential Block Party pop-up in SoHo, NYC, featuring curated secondhand vendors, live DJ sets, interactive activations including a subway-themed photobooth and custom merch station, food partnerships, and a charitable collaboration with Housing Works.
Shutterstock
Shutterstock is a global marketplace connecting artists and creators with millions of users through royalty-free images, footage, vectors, and illustrations.
Created graphic design assets using stock imagery for marketing campaigns and experiential activations, supporting brand initiatives across digital and physical touchpoints including trade shows, food trucks and the Shutterstock blog.
Grand Street Settlement
Grand Street Settlement is a historic social service institution serving over 18,000 New Yorkers annually across the Lower East Side, Brooklyn, and the Bronx through early childhood, youth, and older adult programs combined with benefits assistance and advocacy to address the city's evolving community needs.
Served as Creative Lead, directing all branding and graphic design initiatives across the organization's events, programs and communications.
Laspata/Decaro
Laspata DeCaro is a 360° advertising agency for luxury fashion, beauty, lifestyle, and jewelry brands, founded by renowned fashion photographer and creative director Rocco Laspata and Charles DeCaro with over 30 years of industry excellence.
Collaborated with the Creative Director to create iconic imagery and cinematic-styled content for luxury clients including Perry Ellis, American Manhasset, Baker Furniture, and Ulta, communicating each brand's essence in distinctive and provocative ways.
Bad Boy Records
Bad Boy Records is a legendary hip-hop and R&B label founded in 1993, known for launching iconic artists like The Notorious B.I.G., Mase, Faith Evans, and 112, and shaping the genre's golden era through its polished sound and visually stunning music videos.
Served as Art Director and Designer, collaborating with photographers, illustrators and freelance designers to create album packages, event materials, signage, and advertising campaigns for the label's iconic hip-hop and R&B artists.